For Ventures

Corporate Finance

We specialize in helping companies in their capital raise process, from inception to funding. There are many steps to take before raising capital and we can help companies through this process. 

Our Capital Raising Process

Becoming investment ready is not an easy task for any business however we want to help you along on this journey. Review the steps we've outlined below and if you have any questions, feel free to reach out to us.

Introduce Yourself

To get started, tell us about yourself. Please provide us with the following documents:
  • Company Profile
  • Business Model Canvas 
Download Template

Submit Your Initial Assessment Documents

After we have gotten to know a little bit about you and we have indicated to you that there may be an opportunity to successfully raise capital for your firm, the next step is for you to send us more documents so that we can dig deeper into who your company is. This is where the due diligence begins. In particular, we would be looking for you to provide us with the following:

  • Business Plan (5 Year)
  • Financial Plan (5 Year)
  • Shareholding Structure (CR12) (Within 3 Months)
  • Certificate of Incorporation
  • Business Valuation
  • Due Diligence Documents (as requested)
  • Corporate Governance Documents including ESG Commitments (as requested)

Business Diagnostic

In this stage, we are evaluating the information that you have shared with us. This assessment largely involves site visits, understanding the revenue model of your business, reviewing stakeholders' interests and gaining an overall look at the company's viability to provide a profitable and sustainable return to our investors. Key considerations we will make include:

  • Reviewing Clientele
  • Reviewing Revenue Streams
  • Validating the Information Presented to Us
  • Getting to Know You and Your Company even more

Submit your application

Once we are satisfied that the information you have provided us demonstrates that your business will have significant value for our investors, we will invite you to submit your application. At this stage, we also discuss the various details of any capital raise, the risks involved and then propose a structure for the capital raise.


It's time to agree to the terms of your capital raise and sign an agreement. There is still a lot of work to do but you are now on your way to officially raising capital with us.

Arrangement of program

Now that we have agreed terms, we will work with you to put together the relevant capital raise documents that will go out to potential investors. This includes any structuring agreements, and in the event of equity, the rights that investors gain upon investment. This arrangement of program process involves clarifying how funds will flow, how any agreements will be executed and the responsibilities that you, as a business, will have to the investors. Key documents that are often developed at this stage include:

  • Prospectus (or Private Placement Memorandum or Investment Memorandum)
  • Fact Sheet
  • Pitch Deck
  • Investment Agreements
  • Confirmation Documents

Placement & Program Management

Once the arrangement of your capital raise is complete, it will be time to start engaging potential investors. From experience, we find that engaging your network can also be very valuable in a successful capital raise. As you know, investors need time to review the information and make determinations so this process can take time, but as with any successful business, nothing happens overnight.

Once money starts flowing, we will engage with you to provide you all the relevant information and requirements to make sure the investors are being taken care of and that you are fulfilling your obligations as the "issuer" (or company that is raising funds). This is an organic process that will take place throughout the lifetime of our engagement. Key documents that are utilized during this phase include:

  • Investor Transaction Documents
  • Issuer Transaction Documents
  • Transaction Agreement and Commitment Documents

Exit Strategy

All great stories come to an end. However, that just means the end of this engagement, but not the end of all future engagements; or your company. It means that investors have the expectation to get their money back with returns which can open up future prospects for further engagement with Pumapa for you. Your company may have grown significantly during our engagement and you may require a different level of investment, including a stock market listing or a sale to an industry player, or, perhaps, time to start purchasing competitors. We are happy to help. 

  • Over-the-Counter Trading
  • Stock Market Listing
  • Trade Sale
  • Strategic Acquisitions
  • Liquidation
  • Succession Planning

Business consulting

We help our clients with their general business and start-up needs, including business plan writing, pitch deck preparation and the establishment of corporate governance documentation and guidelines. For ventures seeking to raise capital, these aforementioned criteria usually required before proceeding with a formalized capital raise.


Due diligence is an important part of evaluating a company's suitability for investment. According to the Oxford Dictionary, due diligence is the "reasonable steps taken by a person or entity in order to satisfy a legal requirement, especially in buying or selling something". It involves reviewing a company's financial statements and projections, the corporate governance measures in place and a general overview of the business, its products, the team and its competitors.


For many entrepreneurs, time is usually in abundance but money is not. The business plan is one of the most critical processes that you as an entrepreneur can undertake as it provides a "blueprint" for your company. For example, you wouldn't build a house without a plan, nor should you build a business without one. 

One of the most challenging parts of writing a business plan is "knowing your audience". For Pumapa, our audience is investors. Entrepreneurs typically have a challenging time figuring out what to include in a business plan in order to attract investment. We offer the service of helping you as the entrepreneur not only write a business plan, but also make sure you have included the important information required for investors to make a decision.


A valuation is a critical piece required in the capital raising process for businesses. This process involves the determination of the fair market value of the company using a varying set of criteria, including future performance of the company, comparative market pricing and overall evaluation of the demand for a company's products and services.


Corporate governance, according to Wikipedia, "is the collection of mechanisms and relations used by various parties to control and to operate a corporation. Governance structures and principles identify distribution of rights and responsibilities among different participants in the corporation (such as the board of directors, managers, shareholders, creditors, auditors, regulators and other stakeholders) and include the rules and procedures for making decisions in corporate affairs. Corporate governance is necessary because of potential conflicts of interest between stakeholders". 

The purpose of corporate governance is to make sure that all parties within the business are aligned and that there are polices in place that govern how the business is run and how decisions are made, especially in the case where there is a deadlock.


In most countries throughout the world, there are rules and regulations that apply to raising capital for your business. These laws apply whenever you seek capital from investors, no matter how you know them or who they are (i.e. family, friends, institutional investors, high net worth individuals, colleagues, or otherwise). 

Some of the key documents that you will required as a business are the prospectus, fact sheet and pitch deck. These documents help outline the legal parameters for the investments taking place, the details of the offering (i.e. how much capital is being raised, how much shareholding is being offered, what interest rates are being considered), the effect that any investment will have on the company and the use of funds, to name a few. These documents provide the investors with the information that they need in order to make a decision, while at the same time, protecting the company in the event of any investor complaints.


Succession planning is one of the more intricate steps facing businesses. When you as an entrepreneur start a company, you may not have a plan in place for what takes place with the business after you are gone. Succession planning is the process of laying out a way forward for a business to succeed after you are gone. 

This includes looking at options for (1) finding adequate buyers earlier enough to purchase the business before the company loses steam, (2) partnering with corporate advisors and managers to operate the business in your absence or (3) perhaps looking internally for key staff that are willing and able to take over in order to allow you to leave the business for various reasons, such as retirement or the pursuit of other opportunities. The main objective here is to ensure business continuity.


Part of the overall journey for entrepreneurs and business is planning for the next steps. We help companies develop a plan to grow, expand and establish new business lines. These plans often include gaining access to public markets, as well as providing an exit strategy for investors that helped the entrepreneur get started. These services include advising on how to gain access to stock markets, crowd-funding platforms and tokenization services.

Our service is a unique prospect for many new businesses as they receive real-time, professional advice on company plans and what is required to bring investors on board, both for equity and debt.

Contact Us